ART DIRECTION + GRAPHICS - Infinity Carribean Blue SU24 Digital Campaign Launch: newsletter, web banners, organic social and paid ads.

Objective: Create a social first outside-of-the-box concept that resonates with the Infinity consumer.

Strategy: Create an off-shift story, putting the hero in an unexpected environment to show the versatility of product use. Use movement and a rich environment to trigger online engagement and increase website traffic to boost sales and brand awareness.