Infinity Rebrand & Launch

Objective: Launch Infinity as a stand-alone brand

Background: Infinity was established as a collection within the Cherokee brand. With the success of the collection CBI decided to launch Inifnity as a stand-alone brand.

Challenge: Differentiating the Infinity brand from the Cherokee brand.

Strategy: Position the brand as a performance-driven contemporary brand, inspired like activewear brands.

Creative Execution: Create a logo that invoked movement and modernism. Use first party data to create messaging that resonated with the consumer persona. Use dynamic photography and video to speak to the performance quality of the product. Create content that will perform in the preferred social channel of the consumer.

Social Assets: Organic and Paid

Web Banner: Desktop